We are convinced profitability is not antagonistic to positive impact. Finding the right balance between the interests of all stakeholders will maximize benefits for all — in the long term, including for businesses themselves.
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We believe finding the right balance between the interests of all stakeholders — shareholders, employees, community, and ecosystem — will maximize benefits for all in the long term, including businesses. Our mission is to support companies and organizations to find this balance.
I spent 20 years working at the intersection of strategy, people, operations, and technology — in a Big 4 firm and several consulting companies in Brussels. Over the years I’ve worked across industries, geographies, and organizational types — from large corporates to NGOs and public institutions.
I put people first, always. I believe the best transformations happen when individuals feel heard, supported, and empowered — not when change is imposed from above. My approach is human-centric and coaching-oriented: I work with teams, not above them.
I’m drawn to complexity, but I believe the best solutions are always simple. I launched Business for Good after years of working alongside organizations who genuinely wanted to do better — and seeing how much difference the right support, at the right moment, could make.
I’m based in Brussels, close to the EU institutions and the heart of the European regulatory landscape.
I work comfortably across borders and cultures:
The ESG landscape is shifting — but the underlying drivers haven’t gone away. Regulation, talent expectations, investor scrutiny, and customer values are all pushing in the same direction. Companies that act now will be stronger for it.
We work alongside your team at every stage — combining strategic clarity, transformation experience, and operational know-how.
We co-create a strategy grounded in your ambitions, sector context, and regulatory environment. Pragmatic, human-centric, and built for execution — not just reporting.
We build the structural conditions for success: clear governance, the right team design, realistic roadmaps, and processes that make positive impact repeatable.
We lead or support transformation programs from the inside — managing complexity, building trust across teams, and turning strategic intent into daily reality.
We help organizations navigate the ESG landscape — CSRD, B Corp, UN SDGs, EcoVadis, ISO and others — building genuine internal capability rather than box-ticking compliance.
We help diversify and strengthen revenue streams while staying true to purpose — identifying new opportunities and designing commercial approaches that hold up.
We map your ecosystem, identify win-win opportunities up and downstream, and help build the alliances and platforms that multiply your impact.
Reviewed a full service catalog, identified new opportunities, redesigned the pricing approach, and established governance aligned with a fair-price philosophy.
Audited existing revenue streams, designed a new commercial approach, identified untapped opportunities, and scoped a supporting technology solution.
Designed and supported the implementation of a new commercial approach, including stakeholder mapping, value proposition, and communication planning.
Defined the vision and architecture for a digital platform connecting a multi-stakeholder food ecosystem, with governance design and implementation roadmap.
The best proof that business can be a force for good is the companies already doing it. These stories are chosen to inspire — concrete examples of governance reinvention, B Corp leadership, and bold initiatives that others can learn from.
The French food company behind Babybel and Laughing Cow replaced its CFO role with a Chief Financial & Impact Officer — formally unifying finance and sustainability at the top table.
The Clinique Notre Dame de Grâce in Charleroi, Belgium, achieved THQSE certification — a rigorous sustainability standard specific to the healthcare sector. A meaningful milestone showing that hospitals too can lead on social and environmental responsibility.
Founder Yvon Chouinard transferred ownership to a trust and nonprofit dedicated to fighting climate change — ensuring all future profits serve the planet rather than shareholders.
Danone’s journey toward B Corp certification at scale — and the governance tensions it surfaced — is a masterclass in what embedding mission into a global public company truly demands.
Whether you’re starting your sustainability journey, navigating a transformation, or simply looking for the right balance between performance and impact — let’s explore what’s possible together.